On the eve of its official launch, the domain name for the World Wide Web’s biggest and most popular online shopping site, Shopify, has raised more than $1 million from investors including Google, Twitter, LinkedIn, Zynga and Square.
The funding is in addition to an earlier $200,000 from Google Ventures, an investment arm of the tech company.
The $1.6 million raised by Shopify in its second week will be used to expand Shopify’s core business, with the aim of “building an ever-expanding online presence” as well as “creating more innovative new ways to interact with consumers,” the company said in a blog post.
The company has raised $5.5 million in venture capital, according to its website.
Shopify has struggled to attract consumers to its marketplace, with more than 30% of its traffic coming from mobile devices.
The online shopping website launched in 2006.
In 2013, it was acquired by Amazon for $970 million.