Online retailing is booming in India.
Indian e-commerce site, e-tailer Bazaar shopping, has been serving shoppers for nearly two decades and has grown to be India’s largest e-retailer with a turnover of $5.8 billion in 2014.
But e-sellers have been under attack from various players, including Snapdeal, Snapdeal Mobile and Flipkart.
In a bid to fight the online threats, ecommerce firms have been launching online platforms like e-buy, e.t.c., e-delivery and e-store, which can deliver products online or in person at a particular place.
But as many retailers and customers have migrated to mobile platforms and cloud-based platforms, these platforms are now under threat.
Online shopping sites have been operating in India for about three decades.
While there are thousands of e-shops operating in the country, Bazaar Shopping has been one of the most popular in the last five years.
But its growth has been slowed by a slew of online competitors.
The Bazaar shopper can purchase items from a wide range of ecommerce players.
Some of these online shops, such as Paytm, offer products in bulk at affordable prices.
Some online retailers are also launching online shopping sites that charge users a fee for products delivered online.
But these online platforms are also facing threats from online retailers and other players.
The biggest threat to e-shop giants is Snapdeal.
Snapdeal is India’s biggest e-seller with over 1,000 stores.
But it has been fighting against competitors like Flipkamp, Ola and Ola Mobile.
Snapd has also been fighting online rivals such as Snapdeal and Bazaar.
The two e-stores have been facing threats such as competition from Snapdeal mobile app and online rivals that offer products for free.
The online competition from Bazaar and Snapdeal has made the Indian ecommerce scene increasingly difficult for the e-marketing giants.
In a bid for a better future, etsy has partnered with Flipkamps and OLA Mobile to develop a new platform for the online shopping and ecommerce market.
The platform, called etsy.io, will enable e-book retailers to sell their books online in a simplified manner, with no upfront charge, and offer buyers a seamless experience, said the company in a statement.
etsy will be open to all Indian ecomers to offer e-books for free on their platform.
However, the platform will be designed to compete with Snapdeal in a way that is not in competition with Snapdeals platform, said an official statement by the company.
ecommerce companies such as Flipkarm, OLA, Ota and Snap, have also been battling against SnapdealMobile, which has been the dominant e-Commerce platform in India since the early days of the online ecommerce craze.
The battle between online shopping giants is a bitter one for the Indian online shopping market.
Flipkarma has dominated online shopping in India with over 2,000 retail stores and its e-bay store has been a major hub for Indian ebooks and other books.
Snap is the leader in e-banking services in India, with over 500 retail branches.
And Ola has been offering its online shopping platform to Indian consumers for over a decade.
Snap also has a dominant position in the online grocery market, with more than 40 percent of all grocery stores and grocery outlets in India and over 60 percent of grocery stores in the United States.
e-pay has been growing in India as well.
In 2016, it raised Rs 6,400 crore ($2.9 billion) from Accel Partners, a consortium of venture capital firms led by Microsoft cofounder Bill Gates, and other investors.
However e-wallet startups, which are already in the Indian market, have struggled to make inroads in India due to the challenges faced by e-wallets, such that they are now facing competition from companies like Snapdeal or Bazaar, said a person familiar with the matter.